Instagram sayings 2020 - 7 tips & tricks for the perfect insta caption

Writing and Instagram are not exactly synonymous. After all, Instagram is about pictures, isn't it? No.

Your photos get your followers' attention and can even give you how to Buy Instagram followers Australia . And a sophisticated profile and memorable biography can make them hang on your feed for a while. But it's your captions that speak to your followers and help increase engagement and build relationships.

That's why it can be difficult to write good Instagram subtitles.

Since these words have such an impact, it is important that they count. But what should your Instagram sayings say? And what about the sound - should your Instagram subtitles be inspiring? Or do your followers expect funny, happy captions from you? And what about the length?

To help you get on the right track, check out this Instagram subtitle writing guide that your followers want to read!

The importance of a good caption

The visual side of your Instagram profile is the most important factor. And it's true that great photography can help you keep your followers and even attract new ones. But building engagement beyond Instagram likes and the occasional “nice pictures” comments are quite a different matter.

It's the words you use and the response they evoke that will help build a dedicated Instagram community. And this community will then help you build brand awareness, promote your products, expand your reach and help you sell more.

And a great caption can start it all by encouraging comments, discussions, and more.

But what makes an Instagram signature great?

There are no hard and fast rules about how to caption a photo on Instagram. The success of a caption depends very much on the photo to which it refers, as well as on the brand, its specific voice and its audience.

Nevertheless, there are several main goals of an Instagram signature. These are to add context to the photo, to entertain the audience, to show the personality of the brand and, ideally, to force people to act beyond a simple "like".

The guide to writing good instagram subtitles

Before we start creating captions, it's important to understand the rules that Instagram sets for captions. Subtitles of instagrams can be up to 2,200 characters long, they can contain any number of emoticons and up to 30 hashtags.

But that doesn't mean that your subtitles should be long and sprawling paragraphs full of hashtags and emoticons. As with any good font, Instagram's subtitles should be easy to read and understand. They also have to match the content of the photo and speak to the audience.

Here are our top tips for writing great Instagram subtitles:

1. Know your audience

The first step in building an Instagram strategy is knowing who will see your photos and read your captions. This means that you need to find out who of the one billion Instagram users per month fits your target customer profile.

Knowing your audience makes it easier to tailor your Instagram strategy to their expectations. And the best way to understand your audience's expectations is to build audience members. These are the basics of your target habits and what they expect from you and social media.

Creating audiences means that you ask yourself questions to determine who your customers are. Where do they live How old are they? What is your income class? What kind of job do you have? What are you doing in your spare time?

Once you know this information, you can decide what to include in your captions. For example, whether they will understand certain local references or whether emoticons are appropriate.

2. Identify your brand voice

Knowing your audience will make it much easier to find your voice and create your own corner of the internet. There the people you want to contact will find you more easily and receive your message.

Broadly, your brand voice includes the qualities and values ​​that you want your brand to embody, as well as adjectives that you would use to describe your brand.

For example, a skin care brand could focus on promoting body positivity, feminism, and freedom. And their strategy can use words like "honest", "raw" and "confident" to embody their brand voice. From there, they can then incorporate these concepts into their Instagram titles and photos while promoting their products.

3. Show personality

As part of finding your brand's voice, it's important to show personality when creating subtitles on Instagram.

Typically, Instagram users search the platform for light and informal content. Whether it's updates about their favorite celebrities and influencers or cute photos of cats, they often don't expect serious subtitles or a formal tone.

Of course, your tone may depend on your industry and audience. But for most brands, it's best to keep things light and use humor where appropriate.

If appropriate for your brand, using emoticons, abbreviations and acronyms, as well as fun hashtags in your subtitles can help add humor and personality to your posts. Emoticons can also help to capture the context of the photo more precisely or to make longer captions more interesting. However, be careful not to overuse emoticons as this may appear lazy or give the impression that your brand is not meant seriously.