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You have to know these 15 social media marketing trends!



Today, almost 90 percent of companies use social media marketing and Dream grow reports that over 60 percent of customers expect companies to offer customer service through their social channels. To help you develop your social media marketing strategy, we have 15 of the most important social media trends to follow in 2019!

1. Transparency

With the data protection scandal that shook Facebook in 2018, transparency became a critical social media trend this year. Social media monitoring tools can help address these issues by identifying a crisis with current alerts that help companies find solutions to communicate with their internal and external stakeholders at short notice.

2. Humanization of the brand

Marketers who want to strengthen the relationship between brands and followers need to humanize content to make it more attractive. For this reason, many companies started hiring professional writers or writing agencies to develop unique content strategies and deliver compelling social media posts.

3. Personalization

If you want to prove that real people manage your social media channels, you also have to personalize your messages. The goal of social media marketing in 2019 is to tailor content to the interests of certain users or micro groups.

4. Closed groups

Large networks such as Facebook or Instagram have already introduced a new function, which is offered in the form of private and closed groups. It's a big trend because it enables companies to build closer relationships with fans and encourages additional engagement.

5. Employee representation

We all know the potential of influencer marketing, but another effective tactic is to make your employees brand representatives. They have an inside look that allows followers to understand how things work behind the scenes.

6. Conversational Commerce

It's always nice when the company looks more human, but it's not always possible, especially for smaller companies. Fortunately, much of modern communication is automated thanks to the incredible growth of chatbots like Mobile Monkey . This new technology enables 24/7 availability. It also stores user-related information that your sales reps can use to reach potential customers and close the deal.

7. Stories are everywhere

Snapchat's story feature has developed an incredible dynamic since its release. It is important that brands take advantage of Facebook, Snapchat and Instagram stories. Brands should also remember that YouTube and WhatsApp will publish their own stories in the near future.
Click here for our extensive Instagram Stories Guide 2019.

8. Organize quiz questions

Not many types of social posts are as successful as the online quiz. They are simple and easy to manage, fans love them, and you can easily collect tons of valuable user-related information.

9. Vertical videos

Do you know that 91 percent of users access social platforms via mobile devices? It's a colossal figure that makes it clear that you have to optimize video content for the mobile experience. Video production is a complex process, but the best place to start is to shoot vertical videos that fit the dimensions of the average smartphone.

10. Live video

One of the best ways to personalize is to stream live video. People love it when there is a real feeling of what makes this strategy critical to your social strategy.

11. LinkedIn pictures

LinkedIn has always been known as a place for high-quality educational articles. However, a new trend is to emphasize aesthetically appealing logos and show photos on your profile.

12. B2B platforms

We can expect LinkedIn and Twitter to continue to grow and gain more influence in the B2B market, so you want to keep an eye on these two channels as you develop your strategy.

13. Interactive Instagram stories

You can improve and Buy  Instagram Followers Australia; Engagement when you inspire users to interact with or swipe the content. You can add graphics, emojis, filters and similar details.


14. Podcasts

Podcasts are not a new trend, but they are so popular that you should not miss the chance to benefit from this format. It's an excellent solution for brands with busy consumers who can afford to listen to the content but don't have the time to look at it.

15. Standardization of thumbnails

If you have a YouTube channel, you should consider unifying all thumbnails so that they are instantly recognizable. They strengthen your branding and maximize your chances of potential customers discovering your content



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