Instagram first introduced an algorithm-based news feed in March 2016 to improve the user experience. In the first six years of the platform's existence, users would open the app and see a feed consisting of photos posted by the accounts that they follow in reverse chronological order. Instead, since 2016, the content has been organized based on what Instagram's algorithms “think” that every user wants to see. The popular photo-sharing network was not the first social media platform to provide a chronological news feed in favor of an algorithm-based one on the email basis. The parent company Facebook was the first in 2011, followed by Twitter in 2013. The inner workings of these algorithms were kept secret, so it is no surprise that the responses to these changes were mixed at best in all three cases. Understand the new Instagram algorithm So far, neither users nor marketers have known exactly how these algorithms work and how to “outsmart” them, or at least use the te...