Instagram first introduced an algorithm-based news feed in March 2016 to improve the user experience. In the first six years of the platform's existence, users would open the app and see a feed consisting of photos posted by the accounts that they follow in reverse chronological order. Instead, since 2016, the content has been organized based on what Instagram's algorithms “think” that every user wants to see.
The popular photo-sharing network was not the first social media platform to provide a chronological news feed in favor of an algorithm-based one on the email basis. The parent company Facebook was the first in 2011, followed by Twitter in 2013. The inner workings of these algorithms were kept secret, so it is no surprise that the responses to these changes were mixed at best in all three cases.
Understand the new Instagram algorithm
So far, neither users nor marketers have known exactly how these algorithms work and how to “outsmart” them, or at least use the technology to their own advantage. Earlier this year, however, Instagram announced changes to its existing algorithm, revealing what types of data it collects and how it uses that data to choose which posts to display first in a user's Instagram feed.
Here are the top five things you should know about the new Instagram algorithm.
1. Your feed is personalized
Each Instagram feed is personalized, which means that no two accounts have the same feed. Even if you follow exactly the same accounts as other users, your feeds are based on how each of you interacts with those accounts. For example, if you like and comment on posts from and / or about your favorite celebrities, your future posts will likely appear at the top of your feed.
At the same time, Instagram's idea is to allow users to see more posts from their family and friends. According to internal statistics, users would only see half of their friends' posts if the chronological feed was available. This number has increased to 90% since the introduction of the personalized feed.
2. Your interests and relationships play an important role
There are three main factors that determine which posts you will see in your feed - your previous Instagram activity, the date a photo was posted, and your relationship with its author. Using advanced machine learning techniques, the algorithm can be yours Develop interests based on your activity in the network. It then uses that knowledge to show you the posts you think you want to see, that you want to see. For example, if you like a few cat photos or videos in a short time, you will notice more cat content in your feed.
The more the algorithm thinks you like a post, the closer to the top of your feed you'll see it. The algorithm will favor recent content, as well as content posted by your friends and family. How does Instagram know your relationships with other users? Well, if you are tagged with someone in multiple photos or frequently share comments with them, they are family as far as the new Instagram algorithm is concerned.
3. Your Instagram habits are also important
One of the main ideas behind Instagram's new algorithm is to make sure users don't miss posts they might be interested in. If you are not a frequent Instagram user or just log in for a few minutes at a time instead of showing the latest posts from the accounts you are following, your feed will give you the highlights that have been posted since your last visit. Socialcaptain.com.au is providing All Instagram services at a very cheap rate. To make the feed more chronological, you have to log in more often.
The number of accounts that you follow also plays an important role. Namely, the more accounts you follow, the more choice the algorithm has. As a result, users who follow 1,000 accounts are likely to miss some important posts. The only way to prevent this is to track or mute the accounts that are not particularly important to you.
4. Shadowban is a myth (According to Instagram)
About a year ago, many Instagram influencers and marketers noticed that their posts were removed from their followers' feeds for no apparent reason. It later turned out that they kept using the same hashtags in all of their posts, which the algorithm interpreted as spam. Known as “shadowban,” this was a problem for marketers who had to rethink their hashtag strategies to work around the problem.
Well, at least according to Instagram, the ban on shadows is just a myth. The developers said that all of the content from the pages you're following will appear in your feed as long as you keep scrolling.
However, it is still important to use hashtags that are relevant to your content and avoid posting repetitive content, as this could not only result in you being excluded from other users' feeds but also entirely by the use of Instagram.
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