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What You Need To Know About Hashtag Types


When it comes to SEO strategy, the key factor that will help you to be on the first page of the search engine result page are keywords. Identifying the right keywords for your brand either helps or harms your marketing strategies. It is possible to divide the keywords into two with a long tail and a short tail.

The same is true for the hashtags we frequently use on social media. All social media marketers should have a hashtag strategy that should already exist before starting their marketing efforts.

First of all, we would like to state how long hashtags go. We first saw the hashtags on Twitter, and now we can see them on almost any social media platform, even LinkedIn. However, many brands and marketers do not see hashtags as a priority in their social media marketing strategies.

Whereas, hashtags improve your access capacity, enable you to be a part of hashtag communities and act as a keyword in social media SEO. Hashtags should be used strategically to reach your target audience effectively and reflect your brand in a positive light.

Let's take a brief look at the short-tailed and long-tailed keywords and talk about the differences between them:

Short-tailed keywords are words or phrases that do not contain more than 3 words. For example, "running shoes", "Chinese food", "necklace" ...

Long-tail keywords are slightly different. It contains short-tail keys, but it also has decisive words and covers more than 3 words. The advantage of long-tail keywords is that they lock on to a more specific target and are not very generic. Long-tailed keywords receive traffic from people who want the services or products your brand offers, even if they don't bring as much traffic as short tails. For example, “women's pink running shoes”, “Istanbul chinese food restaurants” or “red gold necklace”…

Everything we mentioned about this also applies to hashtags. To build an effective hashtag strategy, you should do serious research and identify the most appropriate hashtags for your brand, which will consist of both long-tail and short-tail keywords. Let's take a look at what advantages and disadvantages of both types of hashtags have.

Advantages of short-tailed hashtags

It has a high volume. For example, take a look at the #fashion hashtag on fashion on Instagram, with more than 670 million posts made in this hashtag. Choose more hashtags and get more likes and followers just in few days. If you need more followers and likes then contact us. socialcaptain.com.au provide all of the social media services at a very cheap price.

Disadvantages of short-tailed hashtags

It has very high competition. If the #fashion hashtag has more than 670 million shares, that hashtag is used frequently. This hashtagle has a very low chance of discovering your content because your hashtage will be lost among the new ones shortly as new photos are shared all the time.

The focus is low. If a user wants to see posts about "men's shoe fashion" and cannot find what he is looking for in the "fashion" hashtag, he will search with the hashtag with a more specific focus.

You will receive spam and fake comments. One of the worst things about short-tailed hashtags is that when you use them in your content, you get spam comments that contain 1-2 words unrelated to your content or random emoji.

Advantages of long-tailed hashtags

It has low competition. The # fallfashion2017 hashtag specially created for the fall fashion of 2017 contains more than 42,000 content.

The focus is high. A user who clicks that hashtag knows very well what he is looking for and will most likely interact with your content.

You get real interactions. If you use hashtags for targeting a very specific segment and their needs, you will get real and genuine interaction. Do not forget how valuable the interaction is on social media.

Disadvantages of long-tailed hashtags

It has low volume. It does not receive as much traffic as short-tailed hashtags. But…

As you can see from the advantages and disadvantages we mentioned, it will be much more advantageous to have a hashtag strategy consisting of long-tailed keywords. The most important thing in all of the social media strategies at the end of the day is to attract the people you target and who are right for your brand. If you have a local business, add hashtags to your location, such as “bursakuafor”, “istanbulcinrestorani”.

Do you include long-tailed hashtags in your hashtag strategy or do you prefer short-tailed hashtags? What are the trends you identified in using the hashtag?

 

What You Need To Know About Hashtag Types

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