When it comes to SEO strategy, the key factor that will help you to be on the first page of the search engine result page are keywords. Identifying the right keywords for your brand either helps or harms your marketing strategies. It is possible to divide the keywords into two with a long tail and a short tail. The same is true for the hashtags we frequently use on social media. All social media marketers should have a hashtag strategy that should already exist before starting their marketing efforts. First of all, we would like to state how long hashtags go. We first saw the hashtags on Twitter, and now we can see them on almost any social media platform, even LinkedIn. However, many brands and marketers do not see hashtags as a priority in their social media marketing strategies. Whereas, hashtags improve your access capacity, enable you to be a part of hashtag communities and act as a keyword in social media SEO. Hashtags should be used strategically to reach your target aud